Branding Photographer · Palm Coast · St. Augustine · Jacksonville

The love you poured into it, finally seen.

I photograph founders, products, and the ideas people pour their whole hearts into, so the thing you built is finally seen the way you feel it.

Based in Palm Coast and photographing businesses throughout St. Augustine, Ponte Vedra, St. Johns, Jacksonville and Northeast Florida, I create personal branding, professional headshots, product photography and complete visual libraries for founders, teams and the ideas they have poured themselves into.

Professional branding portrait of a business founder photographed on a dark studio backdrop
Why I Love This Work

“I love photographing a love that is not for a person, but for an idea, a business, a product, a concept. Something you worked so hard for. That is very, very cool.”

Paola Ohlson
What I Create

However your brand needs to be seen.

A jeweler leaning on the display case in her showroom A professional headshot session for an insurance executive, photographed outdoors Product and retail branding for L'AVANT Collective, photographed in the boutique An editorial flat-lay for a content creator, styled with flowers and a gimbal

Personal Branding

Images that make your brand feel like you, for your website, your socials, and the story only you can tell.

Headshots

Polished, warm, and unmistakably human. The face of your business, done right.

Product & Commercial

Your product photographed with the same care a designer put into making it.

Editorial & Concept

Have a vision? I build the concept, the light, and the whole vibe around it.

A brand session for Trust Public Adjusting Group, the founder at his deskThe founder of Trust Public Adjusting Group at his desk beneath the company crest

A full brand shoot for Trust Public Adjusting Group, their office and their team.

MesoLyft's founder photographed with her skincare line The founder of Nouveau Design Build photographed on set with his plans

MesoLyft's founder, and Nouveau Design Build, the people behind the brand.

Frank Russo photographed beside the dolphin mosaic fireplace inside his castle home The mosaic castle home of Frank Russo with its crown tower and build crew

Frank Russo and the one-of-a-kind mosaic castle he is building, the visionary and the vision.

The founder of Chirping Spirits Montessori School photographed in her classroom The founder of Chirping Spirits Montessori School beside her school sign

Chirping Spirits Montessori School, a founder photographed in the world she built for little learners.

The Documentary Difference

Pointed straight at your brand.

Brand work is a plan: what is the goal, what is the vision, and then making absolutely sure it happens. And after fifteen years of documentary photography, reading people and light is pure instinct.

“It is more controlled, more guaranteed. You are in absolute control of the outcome. And because it is project-based, the turnaround is fast.”

So you get a collaborator who reads a room like a documentarian, and delivers like a pro on a deadline.

Personal branding session for a real estate investor at one of his fix-and-flip properties
Robert T. Szigeti · Real Estate Investor
A corporate team portrait for a law office, photographed on the waterfront

The same documentary instinct, pointed at your brand. Real space, real story, real you.

Commercial & Architecture

Bigger brands, bigger spaces.

Architectural photography of a completed cladding project for N-RG Cladding Architectural photography of a building facade at dusk, photographed for N-RG Cladding

Architectural and commercial work for N-RG Cladding, photographed on completed projects.

In Their Words

“Paola photographed me at two different fix-and-flip properties. After the first session, I asked her to photograph me again because I loved the way she saw me. She understood that the properties were part of my story as a real estate investor, not simply backgrounds. The photographs feel polished without ever feeling staged, and I now use them throughout my entire website. She did not just take my picture. She understood what I was building and gave my brand a face.”

Robert T. Szigeti · Real Estate Investor

“Thanks for a great job on the Truly Yours Title staff photos!”

Saniye Pirro · Truly Yours Title
★★★★★ Verified Google review
Read more client experiences
How It Works

Simple, fast, and built around your goal.

One

The vision

We start with the goal. What is this for, and how do you want people to feel when they see it?

Two

The shoot

Relaxed and directed. I am in full command of the outcome, so you just show up and be yourself.

Three

Fast delivery

Project-based means quick. You get your images while the momentum is still there, not months later.

Who I Work With

The people with incredible ideas that not enough people have seen yet.

Founders, realtors, creators, stylists, and small businesses. If you have built something you love, I can make other people feel it too. And every final image passes through my own hands, your brand is never handed off. I work on location throughout Palm Coast, Flagler Beach, St. Augustine, Ponte Vedra, St. Johns, Jacksonville, Daytona Beach and across Northeast Florida.

A bartender straining a craft cocktail at a moody bar A frozen cucumber and lime cocktail Brand photography for Hot Yoga Lounge in Palm Coast, Florida An amber cocktail finished with a dried citrus wheel The two founders of a beauty studio in front of their branded wall

From a craft bar to a beauty studio, real businesses, photographed the way their people feel about them.

Investment

Premium work, priced with intention.

A starting point for my most-requested projects. Every shoot is tailored, so reach out for a quote shaped to your goals.

The Headshot
from $450

A polished, warm portrait that actually looks like you. The face of your business, done right. See the headshots page.

  • A relaxed 45-minute session
  • One to two looks
  • Your final retouched images
  • Editorial-grade retouching
Most Chosen
The Brand Session
from $1,200

A half day of candid, in-context images for your website and socials, shot the documentary way, not stiff.

  • Half day, multiple setups
  • Several looks and locations
  • A full gallery of marketing-ready images
  • Usage rights for your website, social media, and everyday marketing
The Brand Day
from $2,200

A complete visual library to pull from all year. Personal branding, product, and lifestyle in one day.

  • A full day of coverage
  • Multiple locations and looks
  • Product and lifestyle imagery
  • A year's worth of content

Team and corporate headshot days from $1,200, and ongoing content days for realtors and creators, quoted to your needs.

A note on usage

I keep the copyright to the photographs, as photographers do, and your session includes the right to use them across your business. Large-scale advertising such as billboards is licensed separately, so you only pay for that reach if you actually use it. The specifics are set out in your agreement.

Good To Know

Questions before we create.

What is the difference between a headshot and a branding session?

A headshot gives you one polished, professional portrait for LinkedIn, your website, press or a company profile. A branding session goes further. We create a complete library of portraits, working images, details, products and real moments that show people who you are, what you do and what it feels like to work with you.

Do you travel to St. Augustine, Ponte Vedra or Jacksonville for branding sessions?

Absolutely. I photograph businesses on location throughout Palm Coast, St. Augustine, Ponte Vedra, St. Johns, Jacksonville, Daytona Beach and Northeast Florida. Whether your story lives inside an office, studio, restaurant, construction site or storefront, the location becomes part of what we create.

Can you photograph at our office or place of business?

Yes. Photographing you in the place where the work actually happens often creates the strongest images. We plan the spaces, light, people, products and details before the session so the final gallery feels intentional without feeling staged.

Can you photograph our entire team?

Yes. Team and corporate headshot days begin at $1,200. I can create consistent individual headshots, team portraits and candid working images during the same project, giving your company a cohesive library for your website, LinkedIn, recruiting, press and marketing.

What kinds of businesses do you photograph?

I work with founders, realtors, creators, professional teams, designers, builders, wellness businesses, restaurants, retailers and companies launching something new. The industry can change. What matters is that you have built something worth showing people.

How can we use the finished photographs?

Use them across your website, social media, email and marketing. Large-scale advertising such as billboards is licensed separately. The specifics are set out in your agreement, so you always know exactly where you stand.

Let's Make It Seen

You built something worth looking at.

Let's photograph it that way. Reach out and tell me about your brand, your product, or the idea you cannot stop thinking about.

Start Your Brand Project