I photograph founders, products, and the ideas people pour their whole hearts into, so the thing you built is finally seen the way you feel it.
Based in Palm Coast and photographing businesses throughout St. Augustine, Ponte Vedra, St. Johns, Jacksonville and Northeast Florida, I create personal branding, professional headshots, product photography and complete visual libraries for founders, teams and the ideas they have poured themselves into.
“I love photographing a love that is not for a person, but for an idea, a business, a product, a concept. Something you worked so hard for. That is very, very cool.”
Images that make your brand feel like you, for your website, your socials, and the story only you can tell.
Polished, warm, and unmistakably human. The face of your business, done right.
Your product photographed with the same care a designer put into making it.
Have a vision? I build the concept, the light, and the whole vibe around it.


A full brand shoot for Trust Public Adjusting Group, their office and their team.
MesoLyft's founder, and Nouveau Design Build, the people behind the brand.
Frank Russo and the one-of-a-kind mosaic castle he is building, the visionary and the vision.
Chirping Spirits Montessori School, a founder photographed in the world she built for little learners.
Brand work is a plan: what is the goal, what is the vision, and then making absolutely sure it happens. And after fifteen years of documentary photography, reading people and light is pure instinct.
“It is more controlled, more guaranteed. You are in absolute control of the outcome. And because it is project-based, the turnaround is fast.”
So you get a collaborator who reads a room like a documentarian, and delivers like a pro on a deadline.
The same documentary instinct, pointed at your brand. Real space, real story, real you.
Architectural and commercial work for N-RG Cladding, photographed on completed projects.
“Paola photographed me at two different fix-and-flip properties. After the first session, I asked her to photograph me again because I loved the way she saw me. She understood that the properties were part of my story as a real estate investor, not simply backgrounds. The photographs feel polished without ever feeling staged, and I now use them throughout my entire website. She did not just take my picture. She understood what I was building and gave my brand a face.”
“Thanks for a great job on the Truly Yours Title staff photos!”
We start with the goal. What is this for, and how do you want people to feel when they see it?
Relaxed and directed. I am in full command of the outcome, so you just show up and be yourself.
Project-based means quick. You get your images while the momentum is still there, not months later.
Founders, realtors, creators, stylists, and small businesses. If you have built something you love, I can make other people feel it too. And every final image passes through my own hands, your brand is never handed off. I work on location throughout Palm Coast, Flagler Beach, St. Augustine, Ponte Vedra, St. Johns, Jacksonville, Daytona Beach and across Northeast Florida.
From a craft bar to a beauty studio, real businesses, photographed the way their people feel about them.
A starting point for my most-requested projects. Every shoot is tailored, so reach out for a quote shaped to your goals.
A polished, warm portrait that actually looks like you. The face of your business, done right. See the headshots page.
A half day of candid, in-context images for your website and socials, shot the documentary way, not stiff.
A complete visual library to pull from all year. Personal branding, product, and lifestyle in one day.
Team and corporate headshot days from $1,200, and ongoing content days for realtors and creators, quoted to your needs.
I keep the copyright to the photographs, as photographers do, and your session includes the right to use them across your business. Large-scale advertising such as billboards is licensed separately, so you only pay for that reach if you actually use it. The specifics are set out in your agreement.
A headshot gives you one polished, professional portrait for LinkedIn, your website, press or a company profile. A branding session goes further. We create a complete library of portraits, working images, details, products and real moments that show people who you are, what you do and what it feels like to work with you.
Absolutely. I photograph businesses on location throughout Palm Coast, St. Augustine, Ponte Vedra, St. Johns, Jacksonville, Daytona Beach and Northeast Florida. Whether your story lives inside an office, studio, restaurant, construction site or storefront, the location becomes part of what we create.
Yes. Photographing you in the place where the work actually happens often creates the strongest images. We plan the spaces, light, people, products and details before the session so the final gallery feels intentional without feeling staged.
Yes. Team and corporate headshot days begin at $1,200. I can create consistent individual headshots, team portraits and candid working images during the same project, giving your company a cohesive library for your website, LinkedIn, recruiting, press and marketing.
I work with founders, realtors, creators, professional teams, designers, builders, wellness businesses, restaurants, retailers and companies launching something new. The industry can change. What matters is that you have built something worth showing people.
Use them across your website, social media, email and marketing. Large-scale advertising such as billboards is licensed separately. The specifics are set out in your agreement, so you always know exactly where you stand.
Let's photograph it that way. Reach out and tell me about your brand, your product, or the idea you cannot stop thinking about.